I wear jeans almost every day. The right pair of denim is essential to every persons daily life....and thus, the right branding is just as important. Fuzzo does branding right, and in this branding for Ruell and Ray Denim, they combine the perfect feel of high quality and hand craft. I especially love the story and the concept behind this identity:
"The inspiration comes from the brand founder’s family tree. Ruell Cook was a cotton farmer and Ray Harrison was an Air Force pilot. Both are her grandparents and the brand’s inspiration comes from their lives. The jeans are ONE OF A KIND & FOREVER."
With beautiful typography and illustrations, this branding takes Ruell and Ray Denim to another level. When you buy a pair of their jeans, you're investing in a piece of their history. Check out more about Ruell and Ray Denim on their website - also designed by Fuzzo!